Parle-G biscuits sold so much in lockdown that 82-year record broke

Parle-G biscuit sales during coronavirus lockdown have occurred in lockdown. Some people stocked it and kept it to eat as snacks, so this was the only food for people like migrant laborers.

Highlights

• Parle-G biscuits have been sold so much in the lockdown that the record of the last 82 years has been broken.
• Parle Company did not reveal the sales numbers, but it definitely said that March, April and May were its best months in the last 8 decades.
• The total market share of the company has increased by about 5 percent and of this, 80-90 percent growth has come from Parle-G's cell.

While many businesses have been suffering losses due to the lockdown caused by the Coronavirus, Parle-G biscuit sales have been so high that the record of the last 82 years has been broken. The packet of Parle-G Biscuits, which is available for just 5 rupees, also proved very helpful for the migrants walking hundreds of kilometers. Some bought it on their own, and others distributed biscuits as help. Many people have stored the stock of Parle-G Biscuits in their homes.

82-year record sale

Parle-G has been a favorite brand among the people since 1938. In the midst of lockdown, it has created the record for the most biscuits sold in history. Although Parle Company did not reveal the sales numbers, it did say that March, April, and May were its best months in the last 8 decades.

80-90% stake in the company's growth

Malek Shah, category head of Parle Products, said that the company's total market share grew by about 5 percent, and 80–90 percent of this growth came from Parle-G's cell.

So the company benefited
Some organic biscuit makers such as Parle started operations shortly after the lockdown. Some of these companies had even arranged for the movement of their employees so that they could come to work easily and safely. When factories started, the focus of these companies was to produce products that have more sales.

Anuj Sethi, senior director of CRISIL Ratings, who recently did a study on FMCG players, says that customers were buying everything that was available. Whether it is premium or economy. Some players focused on premium value only. All these players focused on increasing their distribution in the last 18-24 months, especially in rural areas. Her hard work paid off in the era of the Coronavirus epidemic.

Britannia's biscuits also sold well

Not only Parle-ji, during the lockdown in the last three months, the biscuits of other companies also sold a lot. According to experts, in addition to Britannia's Good Day, Tiger, Milk Bikis, Barbour and Mary Biscuits, Parle's biscuits like Crackjack, Monaco, Hyde & Seek were also sold.

Parle-Ji was the only person in the lockdown

Parle Products focused on its best-selling, but a low-priced brand, Parle-G, as it was in great demand from customers. The company also reset its distribution channel within a week, so that there is no shortage of biscuits at retail outlets. Mayank Shah says that Parle ji became an easy food for many people during the lockdown. For some, it was their only food. Those who cannot buy bread can also buy parle-ji biscuits.